AdManager Help & Documentation
Complete guide to banner ads, A/B testing, and performance analytics
Sections
AdManager Overview
The AdManager lets you create, manage, and analyze banner advertisements across the HowFar platform. With advanced A/B testing, budget controls, and targeting options, you can optimize ad performance and ROI.
Key Features:
- A/B Testing with automatic winner detection
- Budget limits and CPM-based pricing
- Geographic and device targeting
- Conversion tracking
- Automated performance reports
Quick Reference: Key Metrics
CTR
Clicks ÷ Impressions × 100
CPM
Cost per 1,000 impressions
CPC
Cost per click (Budget ÷ Clicks)
ROI
(Conversions ÷ Budget) × 100